Sony XR-55X90L BRAVIA XR 55 Inch 3840 x 2160 Pixels 4K Ultra HD Full Array LED HDMI USB Smart TV

Our amazing 4K Full Array LED TV powered by Cognitive Processor XRâ„¢ delivers intense contrast. A newly designed local dimming structure brings scenes vividly to life.

Our amazing 4K Full Array LED TV powered by Cognitive Processor XRâ„¢ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XRâ„¢. Cognitive Processor XRâ„¢ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously. Whatever you’re watching, Cognitive Processor XRâ„¢ reproduces sound that perfectly matches the action.

Our BRAVIA XRâ„¢ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation 5 console for absolute immersion.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important ”“ the picture.

X90L series are up to 40% more energy efficient when watching HDR content compared to the main TV competitors in the market.

• Crisp and bright, enhanced Full Array LED
• Extended colour volume, now see every shade and hue
• Everything upscaled close to 4K quality
• What you hear matches what you see
• All your entertainment upscaled to 3D surround sound
• Voice Zoom 2â„¢ detects voices, analyses them and improves their clarity
• Be right at the heart of the action with BRAVIA XRâ„¢
• Bring the cinematic experience home, enjoy movies included with BRAVIA
• Just use your voice to control your TV with help from Google